CLIENT OVERVIEW
Home Painters Toronto is a leading residential painting company in the Greater Toronto Area, with over 34 years of experience. Renowned for their commitment to quality and customer satisfaction, they have transformed over 17,000 homes and boast 1,100+ positive reviews. Despite their reputation, they faced challenges in generating consistent, high-quality leads to grow their business.
CHALLENGE
Although Home Painters Toronto had a strong foundation, their traditional marketing efforts were not yielding the desired results. In a competitive market, the company needed a more effective strategy to attract potential clients actively searching for painting services. They sought a partner to help generate leads through digital marketing
while ensuring a measurable return on investment.
SOLUTION
Home Painters Toronto engaged AOK Marketing to develop a comprehensive digital marketing strategy focused on:
- Pay-Per-Click (PPC) Advertising: Leveraging targeted ad campaigns to drive immediate traffic and generate high-quality leads.
- Conversion Rate Optimization (CRO): Improving website functionality and ad performance to maximize conversions.
AOK Marketing implemented data-driven campaigns, combining performance metrics analysis, compelling ad copy, and optimized landing pages tailored to Home Painters Toronto’s services.
IMPLEMENTATION
The campaigns focused on key services and strategic targeting. Below is a summary of the performance for major campaigns:
- The campaigns delivered over 2.3 million impressions and 63,000 engagements.
- Conversion rates exceeded 10% in several campaigns, significantly igher than the industry average of 2-5% for PPC campaigns in the home services sector.
- The “All Conversion Value/Cost” metric consistently reflected strong returns, with top campaigns achieving ROI values as high as 36.98.
- Cost/Conversion ranged between $25.02 and $55.15, showcasing cost-efficient lead generation compared to the industry average of $60-$120 for home services.
CONCLUSION
Through strategic planning and data-driven execution, AOK Marketing successfully enhanced Home Painters Toronto’s digital presence, generating a significant number of high-quality leads and delivering measurable ROI. This collaboration demonstrates the power of customized marketing strategies in driving growth within competitive industries.
RESULTS
Substantial Lead Generation:
- The campaigns collectively drove 63,000 engagements and over 2.3 million impressions. High-quality leads consistently flowed in, directly contributing to substantial business growth.
Improved ROI:
The “All Conversion Value/Cost” metric demonstrated exceptional performance, with campaigns such as “Exterior – Brick Stain/Paint”
Achieving a remarkable ROI of 36.98. This far exceeded
typical benchmarks in the home services sector.
Higher Conversion Rates:
- Conversion rates ranged from 8.67% to over 10% across multiple campaigns, significantly surpassing the industry average of 2-5%.
Cost Efficiency:
- With cost per conversion as low as $25.02 in some campaigns, AOK Marketing’s e to the industry average of $60-$120 per lead in the home services space.
CLIENT TESTIMONIAL
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