The Background Information You Need
If you are an internet marketer, you have probably heard from more than one person that you need an effective sales pitch that is short and sweet, and straight to the point. Once a person makes it to your page, you have a very limited amount of time to try and convert them into a customer.
But there is more to it than that. You need an ad that is SEO-friendly, with the right keywords, or keyword phrases to get the search engine ranking you want. So here are some good tips to write short AdWords Ads that are proven to attract customers, and get noticed by the major search engines putting you at the top of the auction.
You also need to know the unique wants and needs of the demographic you are targeting. You will have a different marketing angle if you are going after Generation Z, as opposed to a baby boomer. You also need to know the ins and outs of marketing to people on social media platforms. All of that and much more is covered here in detail.
Grab Their Attention Right Off The Bat
No matter what you’re selling, the competition is tough. Start with a headline, you should use about 25 characters including spaces. Make it catchy, as it should grab their attention. If you have a keyword about your business you should probably include it as part of the headline. A headline is also a great place to put keyword phrases.
The Body of the Ad
You only have two lines for the body of your ad to inform the customer about your product and sell the on it. Each of these lines can have 35 characters including spaces, so you have to make every word count. Be sure to include another of your key search terms in the text, and make the content as enticing as possible. Answer the question of why someone would want to purchase your product or service.
At least one of the sentences should be about how your product can benefit the reader. There should also be a call to action. At the end of the text, you can add a URL that directs the reader to take the action you want.
Practice Makes Perfect
It’s doubtful you will write the perfect ad the first time around. Experiment, and see what gets the best response. If writing is just not your thing, this is a task you may want to consider outsourcing to a firm that specializes in this sort of thing. You can also do some research and learn more about writing persuasive copy on your own.
If you have decided to write on your own, you should probably get background education to do the best possible job. Marketing is evolving, and you must change your approach to keep up in this fast changing age. Much of it has to do with the age demographic you are targeting.
How to Become a World-Class Web Copywriter from Digital Relevance will inform you of some interesting facts about internet marketing. You only at best have three minutes to get the attention of a visitor to your website. If you can do that, they are more likely to come back and more likely to convert to customers. This slide series will also help you to spot bad copy, and how to replace it with persuasive copy that will win over your target audience.
Google AdWords Gets You Traffic Fast
If you are going to use Google AdWords to drive traffic to your website, you need to take a look at information on Google, and AdWords in particular. Not only will you learn to write ads that are 95 characters or less, you will learn how to create marketing strategies that are sustainable. If you are looking to get fast traffic to your website, Google AdWords is one excellent choice.
If you are a novice to Google and Google AdWords, you need to educate yourself as to all that goes into this. Do some research for a technical breakdown of the search engine. You will learn how Google finds, looks at, and ranks websites, and what to do if you are on the outside looking in. You can also learn the story of just how Google became one of the most successful companies in recent history. If you are new to understanding search engines, this is one of the best places to start in your quest for writing short and effective ad copy that will get their attention.
At the heart of marketing is the need to tap into the needs and desires of your customers. There are proven principals of psychology you can use to tap into just what those are. You can then tweak your content to try to appeal to these needs and desires.
Using Social Media To Market Your Products and Services
You need to do more than write short, effective ads on your website to get traffic moving. Many companies today are using the amazing power of social media to launch marketing campaigns, advertise special promotions, and drive traffic to their sites in a cost-effective manner. If you are exploring this option, there are many resources you will find to help you.
This educational slide series explores how to be strategic in steering your content to going viral. There are tips to help your content get more views, and more shares. You can look at samples of other work that has gone viral, and use some of their experiences to your benefit.
If you want to learn about marketing today, there are several places to get a number of important insights. Some of the facts you may see surprised to learn include:
- 86% of those who use social media say it brings their companies a positive return on investment
- 84% of internet marketers plan to increase or maintain their spending in 2015
- 30% of those in internet marketing
You can also learn the most pressing business challenges you will face, the big changes that happened from 2014 to 2015, and the latest and hottest trends in mobile, social media, and email marketing.
Changes in SEO and Google You Need To Know About
If you know a bit about search engine optimization (SEO) and have used it before in your web copy to get a better ranking, you can’t rely on what worked before and think it will work today. Google is always making changes in its search engine algorithms, and these have an effect on web site rankings.
Among the many things you will learn if you do a bit of research is that Google tends to favor trusted brands. Links considered easy will not really help you anymore, and are not really worth it. You will also find that the links that are worth it are now very tough to get. Today, SEO by itself is not going to get you the results you want, but it does have a place in a much larger marketing plan. There are plenty of tips and insights available to help you use SEO to your advantage.
Do You Have a Product That Can Be Marketed Via Photography Social Media?
Are you considering launching a campaign on Instagram? You probably already know it is now the fastest growing social media network, and if you are, you need to take a look at fast growing social media aimed at those who love photography. A day or two of research will teach you everything you need to know to get a campaign up and running in Instagram.
You will need to learn how to promote your brand using photography, and see examples from companies that are already using Instagram in an effective manner. Find out just why their campaigns are working so well. These are insights you can use.
What You Need To Know About Marketing To Generation Z
If you have a product or service that has a young target market, you need to know how – and where – to reach them, and how to structure your message. People in their early 20’s and younger are a tech-savvy generation used to unlimited access to information. As a whole, these young people are more open minded and diverse than generations before them. This means changes in the way you approach them in marketing and promotion. They have unique needs and concerns. Before you structure any kind of message, do your research and learn more about this unique generation of young people.
Generation Z and Social Media
Generation Z also use social media more than any other age group, and it is a great way to get their attention. If you want some help in getting started on a social media campaign, check around and look on your own Facebook page if you have one, and see what large companies are doing to bring in new customers, and Generation Z customers. Even if you know your way around social media, you will pick up some tips you can that way.
Social media content for the digital generation, must be friendly to mobile devices, as they are used more than desktop computers now to access the internet. Take a long and hard look into the prevalence of social media usage on mobile and on desktop platforms, around the world. This will help you to structure your content, and make your website mobile friendly.
If you are looking to market a product across borders, you also need to do some research before you generate any content for your website. There is a load of valuable information out there that you need to know before you start planning on writing content for a product marketing in several countries. You may need to get your content translated to another language as well.
For those people considering a social media ad campaign, your products and services may – or may not – be suited to social media. You will need to learn if your brand is really suited to be marketed on social media, and how to develop the right voice for your brand. You will also need to discover just where to find your customers, and how to measure your success, or lack of it.
All in all, this is an excellent resource for anyone who is contemplating whether or not to add a special media push to an internet marketing campaign. Chances are, you probably should.
Before you develop your website content, you need to know who your target market is, how to reach them, and know what their needs are. Once you know that, you can pen a short, sweet, to the point message in 95 characters or less that appeals to them. As you can see by the amount of material you need to master, writing the content will not take nearly the time needed to do the research you need to do.
Take these writing tips, and tips on addressing specific types of audiences, to heart and over time you will become a serious internet marketing force.
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