The Impact Of Using Facebook For Lead Generation

February 27, 2017 / by Khalid Essam

The mobile and digital revolution has paved the way for social commerce. If you are a business or brand, social media platforms such as Facebook, Twitter, Instagram, Pinterest will undeniably fuel your marketing drive. These social channels help you build brand identity on a global level. There are numerous...

Beginners Guide To Landing Page Development

January 30, 2017 / by Khalid Essam

    What is a Landing Page? A landing page, as the name suggests, is a page you land on when you click on an online advertisement or result on a SERP (search engine results page). Good landing page development tends to focus primarily on two types of landing...

Beginners Guide To Conversion Rate Optimization

January 18, 2017 / by Khalid Essam

Are you tracking your leads from ‘click to close’ in order to get the most out of your PPC campaign? How do you know if the best practices are being incorporated in order to test every single aspect of your Conversion Funnel, in order of importance? Are you simply...

mobile site

Website Development for Mobile Users

December 12, 2016 / by Khalid Essam

Website development for mobile users is the process of employing specific methods and approaches to primarily develop websites which can be optimally viewed on all mobile and handheld devices. In recent years, people have ditched their laptops and desktop PCs for mobile, especially when it comes to browsing the...

How to Choose a URL for Your Business

November 21, 2016 / by Khalid Essam

Let’s start at the beginning.  What is a ‘URL’? The term URL is an acronym for “uniform resource locator”, which is what’s entered in the address bar of your internet browser to navigate to a particulate website. We should see URLs in terms of how they point to the...