Email Deliverability 101
Are you following best practices? The average open rate is less than 20% and dropping, put another way less than 1 in 5 people you send an email to actually open it. Email is great, allowing you to be both personal and targeted if the information gets read.
One of the most important things you can do to make sure your message is received is to use best practices for your mailing lists (including double opt-in confirmation for subscribers). Doing so ensures the people to whom you send your message are truly interested—and eager to receive it.
Another critical considerations are the subject line and body of your message. Whatever your product, whatever the campaign, it’s important to avoid shooting yourself in the promotional foot by leading with a subject (and message) full of spammy trigger words.
In addition to a clean subject line and message body, you’ll also want to review your code to keep it tidy, and keep your images to a minimum (anti-spam filters can’t scan images, and tend to dismiss large images as attempts to sneak by).
Not sure of which email provider to use?
Well lets start there – DO NOT use your own email to send out bulk email blasts. Choose a good provider like Mail Chimp or Aweber to handle your list for you.
Making the most of your email marketing efforts takes time and careful planning, but with the right tools, quality content, and a well-vetted list of recipients, you, too, can boost your email marketing response rate.
Source: http://whoishostingthis.com
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