Facebook User Value – Can It Be True?

Why Facebook Users are Valuable to Marketers

Facebook is the most popular social network in the world.  It fills a need for users to connect to family, friends, and others with potential to form some kind of relationship.  It also has the highest user engagement in terms of average hours spent per month per user.

Some Quick Facts:

  1. 1.19 Billion Monthly Active Users
  2. 67% of American Internet Users Across All Age Groups Use Facebook
  3. 66% of Social Media Sharing via American Mobile Users is from Facebook’s iPhone App

And More:

Facebook Users

Source: http://www.insidefacebook.com/