With more than 94% of users in all age groups using financial service features like online banking, it is no wonder that the financial services industry currently makes up an impressive 14% of all the money spent in online advertising.
Unfortunately, a lot of this money is being spent without taking the time to see how useful it is. More than 50% of banks either do not measure ROI (Return on Investment) for their marketing at all or measure it in less than 25% of their campaigns.
The infographic below breaks down some of the most fascinating data from the world of digital marketing in the financial services sector and helps to clarify just how important a good online presence is for any financial business.
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The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
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