Is Your Chosen ‘.COM’ Gone?
Selecting the right domain name for your website is one of the most critical aspects of establishing yourself online. Your domain name has to be engaging enough to catch the eye, evoke your business in the mind’s eye of anyone who sees it, and memorable enough for easy recall.
What do you do when you’ve picked out a name and selected a hosting provider, but your perfect domain name’s already been registered by someone else? Sure, you may have access to other domain suffixes like “.biz” or “.net” or even “.tv”, but if you’ve got your heart and mind set on getting ThePerfectName.com when someone else already owns it, you’ll need to enter the world of aftermarket domains.
Today, domain names have reached a level of commercialization that means most folks who buy up a bevy of names are more likely seeking a modest profit than malicious mayhem. Domain brokers and auction sites are easy to access and using one is much more attractive than trying to track down the individual owner of a domain on their own and work out a deal. If your chosen domain name is an essential part of your brand and company, then it’s worth the time and effort to investigate these services in order to obtain it. You’ll pay more initially than if you were just able to buy it from a registrar, but it may be worth it.
Some Key Takaways from the Infographic below:
- How it Works
- Why It Works
- Measuring Domain Value
- Be Sure To Test a Domain Before Buying It