Brands Struggle to Measure ROI on Twitter

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter?

According to a recent survey, 40 percent brands think Twitter as an effective marketing tool.

Brands face a number of challenges using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

Most brands have not used Twitter’s paid services. In fact, some brands were unaware that they were available.

Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing.

Check this infographic below for all the findings from the survey.

Infographic – Twitter ROI

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