The Best Marketing Channel

Social, email marketing, paid ads, SEO – with so many marketing channel choices, where should marketers focus their attention and spend?

Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry studies and surveys on how marketing channels compare.

Some key highlights:

• 54 percent people discover new websites through organic search
• 51 percent through email
• 32 percent through social media and
• 18 percent through PPC.

Visitors from search engines are 2 times more likely to be extremely engaged and visit 5+ pages, when compared to the other channels. Social media has highest bounce rate of any marketing channel, and more in the infographic below.

Source: www.conductor.com

About The Author

Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

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