The Best Marketing Channel

Social, email marketing, paid ads, SEO – with so many marketing channel choices, where should marketers focus their attention and spend?

Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry studies and surveys on how marketing channels compare.

Some key highlights:

• 54 percent people discover new websites through organic search
• 51 percent through email
• 32 percent through social media and
• 18 percent through PPC.

Visitors from search engines are 2 times more likely to be extremely engaged and visit 5+ pages, when compared to the other channels. Social media has highest bounce rate of any marketing channel, and more in the infographic below.

Source: www.conductor.com

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The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
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