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Cracking the Code of Attribution Models: A Comprehensive Guide

March 18, 2023 / by Rehj

Attribution modeling is a powerful tool for marketers to understand the customer journey and track their return on investment (ROI). It helps businesses identify which marketing channels are most effective so that they can allocate budgets accordingly. However, attribution models can be complex and difficult to interpret. This guide...

Big Data: Understanding its Definition and Applications

March 14, 2023 / by Rehj

In the digital era, big data has become a vital asset for businesses seeking valuable intelligence on their activities and making informed decisions. Thanks to the colossal amount of structured and unstructured information from diverse sources, companies can uncover correlations, trends, patterns, or other beneficial insights that empower them...

Industry-Specific Inbound Marketing Strategies: Boost Your Business with Targeted Approaches

March 12, 2023 / by Rehj

Are you ready to maximize the potential of your business through strategically-crafted inbound marketing solutions? If that is the case, then specialized industry solutions could be your solution. By tailoring your campaigns to meet the needs of a specific industry, you can ensure that they are more effective and...

Connect with Remote Customers & Generate Leads: How to Use Virtual Events & Webinars Effectively

March 8, 2023 / by Rehj

In the digital age, virtual events and webinars are becoming increasingly popular for businesses to reach customers. These digital tools allow companies to connect with remote customers and generate leads effectively. But what is the difference between virtual events and webinars? This article will explore the differences between virtual...

Unlocking the Secrets of Paid Advertising: A Guide for Beginners

March 6, 2023 / by Rehj

Are you looking to get started with paid advertising but don’t know where to start? Paid advertising is an essential part of any thriving business marketing plan. Given the ever-rising competition, paid ads help organizations to find and connect with their target demographic by exhibiting their adverts in front...