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10 Myths about YouTube Users

October 14, 2014 / by Dave Burnett

10 Myths about YouTube Users Your YouTube audience can be active advocates for your brand, they are highly engaged and share what they love.  Connect with their passions and they will reward your brand, according to a recent study from Google. The research – which was carried out to...

Lead Generation Opportunities on Your Business Blog

October 13, 2014 / by Dave Burnett

Your company blog is not just for posting announcements and events – it’s the fishing net that captures all the potential prospects, build brand awareness, drive traffic and turns visitors into sales leads. But for your blog to become an effective lead generation tool, it must take advantages of...

Facebook Reach Survival Kit

October 11, 2014 / by Dave Burnett

Facebook Reach Survival Kit Social media managers and marketing agencies got some rough news earlier this year when changes to Facebook’s algorithm dramatically reduced the organic reach of brands’ Facebook pages. How to overcome this sudden shrinking of a company’s social media presence is not an easy challenge. Brands...

Data Never Sleeps 2.0

October 10, 2014 / by Dave Burnett

Data Never Sleeps 2.0   Data is being created every day without us even noticing it. Given how much information is floating around these days, it’s tempting to talk about big data only in terms of size. Big data describes the massive avalanche of digital activity pulsating through cables...

Twitter Action Plan For Business

/ by Dave Burnett

Twitter Action Plan For Business   Is your company benefiting from Twitter? Have you considered setting up Twitter profile to boost your brand’s visibility? Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses...