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Data Overload? Why You Should Have a Data Driven Approach

June 27, 2016 / by Dave Burnett

According to a report by Gartner, 69% marketers expect their every decision to be motivated by data and analytics by the year 2017. But the question is, how do you make sense of the huge amount of data which is coming in? Although the business world is by no means...

The PPC Guide You’ve Been Waiting For

June 20, 2016 / by Dave Burnett

PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales.  This quick PPC guide will give you a short overview to get you started on the path to...

Local Marketing – Targeting Your Local Buyers

June 13, 2016 / by Dave Burnett

Marketing has always been a big part of a business. Today, its importance has grown exponentially and even if you are managing a local business, you must make sure that your efforts are focused and directed towards local marketing because this is what will take your small business to...

5 Ways to Promote Your Business Online

June 3, 2016 / by Dave Burnett

The sheer number of possibilities that online marketing and promotion entails, whether it be regular blogging, improving SEO, embracing social media and boosting social sharing, adopting pay per click (PPC) advertising or simply getting better at email marketing, often tends to terrify and overwhelm business owners.  Much of business...

SEO vs PPC: Which Should You Go for?

May 27, 2016 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. Large or small, all businesses are quickly realizing the importance of online marketing, particularly search engine marketing (SEM). After all, according to a study conducted by Jupiter Research, 61% of...