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Don’t Make Generation Z Hate You

October 12, 2015 / by Dave Burnett

With everyone’s focus is on the millennials and the obsession to reach them and connect with them, marketers and business executives have overlooked the emerging generation, Generation Z. Generation Z, also known as the Post-Millennials, the Internet-Generation, or the Google Generation, is the generation born after the millennials. Although...

Analytics Can Save Your Job

October 9, 2015 / by Dave Burnett

  Retailers of all kinds are becoming more focused on customer analytics, and for very good reasons.  It is all about getting the right message, at the right time, to the right people.  There should be an emphasis on that word “right” as well, as it is the one...

Online Marketing

October 5, 2015 / by Dave Burnett

    Much of marketing today consists of and revolves around online marketing. It is what large, flourishing companies have been using and have mastered in order to get where they are today. However, not all marketers have tapped into this area of marketing efficiently and are losing the...

Visual Content: Why Bother?

September 30, 2015 / by Dave Burnett

  When it comes to creating a marketing strategy or developing online presence for your business or your organization, there are going to be many different choices that you have to make. Strategies matter and you need to make the best choices for you and your marketing schematic. Yet,...

developing visual content

Don’t Suck At Developing Visual Content

September 28, 2015 / by Dave Burnett

  If you want to improve your skills at developing visual content, or written content, you may want to get familiar with slide decks.  When they are done the right way, you can create compelling marketing material and your audience will not even realize how much information they have...