USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...
There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC The truth is that it’s hard not to be lured...
So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...
In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only...
(9 minute read) As of today, more than 1 MILLION businesses are using Google AdWords. But let’s be fully honest – how many of those businesses are actually using AdWords to its full potential? Unfortunately, your average business is probably doing one of the following on their AdWords...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000