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Survive and Thrive In A Depression

May 11, 2020 / by Dave Burnett

Depression / Recession = TomAto / TomAHto It doesn’t really matter if it’s a recession or a depression. It’s bad. Unemployment is high, businesses of all sizes are shutting down, and the world is in trouble. Survive and Thrive To calm concerns about your company’s viability, and to attract...

Where To Market In A Recession

April 20, 2020 / by Dave Burnett

This is the fifth downturn in my lifetime and it sure is scary out there. The stock market is a roller coaster with record losses. Events are cancelled. School is cancelled. There are even government travel bans. These restrictions are being put in place with good reason! COVID-19 is...

BERT Algorithm Update – October 2019

October 30, 2019 / by Dave Burnett

Google’s Answer to Voice Search Google just announced one of the biggest leaps forward in the history of Search: The BERT Algorithm update. Not the lovable Sesame Street character but a machine learning, natural language processing, resource heavy addition to the search family of algorithms. Why do I say...

MICROSOFT ADS VS. GOOGLE ADS

August 27, 2019 / by Dave Burnett

WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...

AI Is Dumb… For Now.

September 17, 2018 / by Dave Burnett

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...