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Going Deeper: Online Marketing: How to be an Authority Online

April 17, 2017 / by Dave Burnett

Brand authority is without a doubt your most prized business asset. And why shouldn’t it be? People look up to you as a trend-setter and do not mind paying extra just to get a slice of that high-end product or service. Building authority online is a time-consuming task which...

Going Deeper: Backlinks: Their Importance and How to Get Them

April 10, 2017 / by Dave Burnett

In plain terms, a backlink is a link your website earns from another website. Why is this important? Backlinks can have a serious impact on how Google ranks your website, which is they are considered uber-useful when it comes to boosting a site’s SEO ranking. For most search engines,...

Google Grants Explained Like Never Before

April 3, 2017 / by Dave Burnett

Non-profit organizations are working hard to change the world. Google can help them get closer to their noble goals. Through their help, charity organizations and nonprofits can get more volunteers, donations and visibility. That’s a direct result of sharing your message with those who are highly likely to engage...

The Impact of Using Google+ For Lead Generation

March 27, 2017 / by Dave Burnett

Google+ gets a lot of flak from a lot of people. This is somewhat undeserved and definitely unfair, the social network didn’t exactly turn out to be as successful as the developers expected it to be but it still deserves a place in your social media marketing strategy book....

Should You Let Your SEO Company Do Whatever They Wish?

March 20, 2017 / by Dave Burnett

You may have come across a number of online businesses that blindly invest their trust in SEO companies, only to see their websites crumbling to the ground, most likely due to underhand SEO techniques. There are many companies today, particularly startups, which fall prey to SEO companies promising them...