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The Art of Writing Review Responses

April 13, 2016 / by Dave Burnett

Consumer reviews are a very powerful tool. According to BrightLocal’s 2014 Local Customer Review Survey, 88% of 2,000 consumers rely on reviews to determine the quality of local businesses. 93% also mentioned that they check reviews before shopping or dining, at times reading up to 10 reviews before spending...

10 Lead Generation Tactics You Wish You Knew Earlier

April 4, 2016 / by Dave Burnett

Lead generation, or the process of attracting and converting prospects to fill a brand’s sales funnel, is one of the most important stages of inbound marketing and sales. It is more effective in ensuring sales as it targets prospects who showed an organic interest in the business and initiated...

How to Build the Right eCommerce Site

April 1, 2016 / by Dave Burnett

According to a Remarkety 2015 infographic, eCommerce in the U.S. is one of the most lucrative markets, with spending reaching $349.06 billion from the 28% of SMBs selling online. If you are one of the 72% that have not jumped on the eCommerce bandwagon yet, you are missing out...

10 Ways You Can Perfect Facebook Marketing

March 30, 2016 / by Dave Burnett

While some marketers and businesses are simply reacting to social media, there are smarter marketers who are actually proactively using social media channels to drive their business. Of the many channels available, Facebook has proven to be a splendid platform for businesses of all sizes to market their brand...

Subject Line Ideas: Force Your Customers to Read

March 21, 2016 / by Dave Burnett

Email marketing is often thought to be obsolete or even dead in today’s marketing world, especially now that social media and its likes have taken precedence. If you too belong to the masses who think email marketing is dead, think again. Many statistics and studies have shown that email...