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SEO vs PPC: Which Should You Go for?

May 27, 2016 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. Large or small, all businesses are quickly realizing the importance of online marketing, particularly search engine marketing (SEM). After all, according to a study conducted by Jupiter Research, 61% of...

Conversion Rate Optimization (CRO) – 10 Reasons Why You Need it

May 18, 2016 / by Dave Burnett

Conversion rate, i.e. the proportion of the visitors of your website who take your desired action (not necessarily make a purchase; rather anything from signing up for email newsletter or a blog update or downloading an app), has become a buzzword for marketers over the past few years. After...

Things To Know Before Hiring An Online Marketing Agency

May 16, 2016 / by Dave Burnett

There are many things that you have to think through before you hire an online marketing agency. First and foremost you should do a lot of thinking on your own vision; once that’s done you need to, for the sake of your own business, extensively look into what different...

FB Marketing Tips for Brands

May 9, 2016 / by Dave Burnett

 Facebook was one of the first social networks to become a hit with businesses. Today, over 42% of marketers deem it critical or important to their business.  After all, it has helped 77% B2Cs and 43% B2Bs acquire customers easily. Facebook is also the top choice of social network users...

How to Market in a Boring Industry

April 25, 2016 / by Dave Burnett

How to Market in a Boring Industry? Content marketing works, everyone knows that. You have read countless articles about it. Seen all the stats and benefits repeated ad nauseam. This discussion does not rehash the stale old arguments about benefits. We instead focus on getting things right. Content marketing...