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Google Grants for Nonprofits: Eligibility, Requirements and Process

March 14, 2016 / by Dave Burnett

Part of the Google for Nonprofits program, Google Ad Grants is one of the many online advertising tools that cater to the unique needs of nonprofit organizations. Designed by the IT mogul, this initiative empowers nonprofit companies through a $10,000 monthly grant which they should use to fund their...

Designing a Landing Page – 10 Stats to Keep in Mind During Redesign

March 11, 2016 / by Dave Burnett

Landing pages are of great importance when it comes to converting visitors to leads. In fact, it may even be safe to claim that absolutely no other web page can have the impact that landing pages have in successful conversion. To ensure that your landing page wins over your...

Social Media Management – 10 Reasons Why You Should Outsource It

March 7, 2016 / by Dave Burnett

Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...

What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

The bounce rate o shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it...

Landing Page Optimization

How the Right Landing Page Can Turn Your Visitors into Buyers

February 15, 2016 / by Dave Burnett

  Conversion rate is one of the crucial metrics that businesses monitor and analyze to ensure the success of their marketing efforts as well as their overall profitability. Unfortunately, many fail to achieve the average 2-3% rate which renowned businesses flaunt, let alone surpass the 5% only a few...