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A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...

The Impact of Using YouTube For Traffic Generation

August 25, 2016 / by Dave Burnett

Is YouTube important? The short answer is yes, absolutely! Today, online videos are a necessity and a key area which marketers need to focus on. According to a recent research, spending on online video alone is projected to grow 21% every year until 2019. However, the question on everyone’s...

Beginners Guide To Email Marketing

August 22, 2016 / by Dave Burnett

Times have changed – gone are the days of having people going from door to door passing along messages. Letters are almost non-existent, unless it’s to do with official office communication. Messages today have been replaced by likes, status updates and tweets. However, emails haven’t exactly gone out of...

Beginners Guide To Google AdWords

August 1, 2016 / by Dave Burnett

Google AdWords is Google’s advertising service that allows you to advertise your website on a SERP. Since Google is one of the biggest search engine networks, it is understandable why one would want to use a paid service to rank well on it. Businesses tend to make $2 on...

Guide to the 2016 Social Marketing Landscape

July 18, 2016 / by Dave Burnett

2015 was an insane and brilliant year for social marketers. We saw lots of new technologies and trends, some of which stayed and a few sizzled out. This year is no different; there are a ton of new trends on the horizon. As social media marketers, we cannot afford...