SUBSCRIBE TO OUR BLOG

Conversion Rate Optimization (CRO) – 10 Reasons Why You Need it

May 18, 2016 / by Dave Burnett

Conversion rate, i.e. the proportion of the visitors of your website who take your desired action (not necessarily make a purchase; rather anything from signing up for email newsletter or a blog update or downloading an app), has become a buzzword for marketers over the past few years. After...

Things To Know Before Hiring An Online Marketing Agency

May 16, 2016 / by Dave Burnett

There are many things that you have to think through before you hire an online marketing agency. First and foremost you should do a lot of thinking on your own vision; once that’s done you need to, for the sake of your own business, extensively look into what different...

FB Marketing Tips for Brands

May 9, 2016 / by Dave Burnett

 Facebook was one of the first social networks to become a hit with businesses. Today, over 42% of marketers deem it critical or important to their business.  After all, it has helped 77% B2Cs and 43% B2Bs acquire customers easily. Facebook is also the top choice of social network users...

How to Market in a Boring Industry

April 25, 2016 / by Dave Burnett

How to Market in a Boring Industry? Content marketing works, everyone knows that. You have read countless articles about it. Seen all the stats and benefits repeated ad nauseam. This discussion does not rehash the stale old arguments about benefits. We instead focus on getting things right. Content marketing...

The Art of Writing Review Responses

April 13, 2016 / by Dave Burnett

Consumer reviews are a very powerful tool. According to BrightLocal’s 2014 Local Customer Review Survey, 88% of 2,000 consumers rely on reviews to determine the quality of local businesses. 93% also mentioned that they check reviews before shopping or dining, at times reading up to 10 reviews before spending...