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How Free Shipping Can Impact Your eCommerce Business

February 6, 2017 / by Dave Burnett

Offering free shipping on your online retail store is becoming increasingly popular and many eCommerce businesses, big and small, are capitalizing on the trend. The prospect of not paying additional shipping charges for goods purchased online is a very attractive proposition for consumers and they will be more than...

Email Marketing: How to Improve Your CTR

January 23, 2017 / by Dave Burnett

What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how...

Keywords Strategy: What, Why, Where and How

January 9, 2017 / by Dave Burnett

The success of your online business hinges on a number of success factors – one of the most vital of which are keywords. Any SEO expert will give you a lengthy speech on how crucial keywords are to marketing success.  If you’re not incorporating them effectively in your online...

Live Chat: The Most Preferred Method of Communication

January 2, 2017 / by Dave Burnett

Live chat is a web service that allows businesses to chat with customers via live messaging. This mode of communication happens to be the most dynamic way of connecting with your customer. In fact, you can think of it as performance-enhanced email support.  If email support had a perfect...

Designing an eCommerce site

Designing an eCommerce Website

December 27, 2016 / by Dave Burnett

  In order keep up with current online marketplace trends, you must design an ecommerce site that makes finding and purchasing your products a breeze. Designing an ecommerce site isn’t just about inserting fancy fonts and graphics coupled with a simple HTML editor, and calling it a day. A...