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The B2B Funnel – The Stages Of A B2B Sale

January 27, 2023 / by Dave Burnett

The B2B funnel is the journey a potential customer takes from the time they become aware of your product or service to the moment they make a purchase. The four stages of a B2B sale, commonly referred to as the customer journey, are: Contact, Consider, Convert, and Care (often...

How to Upload Your Email List to Google and Target Them With Adwords Customer Match

January 6, 2023 / by Dave Burnett

As a business owner, one of your most valuable marketing tools is your email list. And as a savvy marketer, you know that using Google Adwords Customer Match can help you target your customers with laser precision. But what if you’re not sure how to upload your email list...

Continuous Scroll

Google Implements Continuous Scroll for Desktop Search

December 8, 2022 / by Dave Burnett

Summary: Google has announced that it will be bringing continuous scroll to its desktop search results. This means that users will no longer have to click through multiple pages to view all of the search results for a particular query. Instead, they will be able to simply scroll down...

Google Algorithm Update August 2022

Google Algorithm Update August 2022

August 20, 2022 / by Dave Burnett

Content Depth to be Emphasized in Search Results in New Algorithm Update As we all know, Google is the world’s largest and most popular search engine. And they’re constantly updating their algorithms to give users the best possible experience. The latest update from Google is that they will now...

Google Analytics Acquisition Overview Walkthrough

Google Analytics – Acquisition Overview Walkthrough

September 10, 2021 / by Dave Burnett

I’m here today to talk to you a little about a little bit about analytics and how we use it to better help our customers grow their business through digital marketing. And even though we are partial to different channels, what I’m going to go through today is acquisition...