USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...
If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...
The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...
There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC The truth is that it’s hard not to be lured...
So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000