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New York, NY 10022
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Phone 646.453.7550
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Toronto, ON M9R 4C8
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Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates) only tell part of the story. Modern marketers are increasingly turning to website heatmaps, session recordings, and clickstream analysis to gain deeper insights into...
AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...
Introduction Google’s concept of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is a critical framework in the Search Quality Evaluator Guidelines. It defines the qualities of high-value content and websites that Google’s human quality raters look for. In late 2022, Google even added an extra...
Introduction: The New Multi-Platform SEO Landscape Search behavior is no longer confined to just Google. Today’s consumers find information across a spectrum of platforms – from traditional search engines to social networks and even e-commerce sites. In fact, SEO now requires a multi-platform approach to ensure visibility across all...
One of the top questions I get when discussing SEO and paid media is: How do regulations impact digital marketing in industries like finance and healthcare? If you’ve ever run a campaign in either space, you already know:You can’t just say whatever you want. Strict rules and legal boundaries...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000