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Why You Should Be Focusing on Engagement Rate Rather Than Followers

October 14, 2024 / by Dave Burnett

Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...

How Mega-Influencers Can Transform Your Brand’s Reach

October 10, 2024 / by Dave Burnett

With so many marketing and PR tactics to choose from, brands are increasingly relying on influencer marketing to amplify their message and connect with audiences. Among the various types of influencers, mega-influencers stand out for their massive follower counts and ability to generate widespread visibility. But who exactly are...

How to Create a Successful Influencer Marketing Strategy

October 6, 2024 / by Dave Burnett

Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your results effectively....

What Is Link Building in SEO?

October 1, 2024 / by Dave Burnett

Link building is a powerful strategy for improving a website’s ranking in search engine results. Whether you’re a seasoned marketer or new to digital strategy, understanding the intricacies of link building is essential for boosting your online visibility and driving organic traffic. This article will explain what link building...

Instagram Permanently Removes Archives

September 22, 2024 / by Dave Burnett

Instagram stands as one of the most widely used platforms, where users share daily moments, thoughts, and stories. However, a recent development has many users puzzled—archived photos and stories are being permanently deleted, with a frustrating message reading: “This Story Is No Longer Available.” This article delves into why...