USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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I’ve spent years helping brands scale through SEO and paid search. And one of the most overlooked opportunities I see is this: You’re sitting on a goldmine: your PR isn’t just press—it’s SEO fuel. If you’re investing in PR and not aligning it with your SEO strategy, you’re leaving...
If your marketing campaigns seem to succeed some months and fall flat in others, the problem may not be your funnel—it may be your calendar. One question I hear regularly is this: “How much does seasonality affect lead generation for my type of business?” The short answer? Significantly. But...
Over the years, whether I’m consulting clients or speaking at conferences, one of the most misunderstood topics I encounter is backlinks—specifically, what a “natural” backlink profile is supposed to look like. Everyone wants that clean, optimized link profile: perfect anchor text, every site highly relevant, all links built steadily...
How to Save Thousands by Screening Fake Leads Before They Ever Hit Your CRM I get a ton of questions about SEO, paid ads, and how to keep ad spend from turning into a bonfire of wasted dollars. One of the most common is this: “What safeguards or screening...
Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000