USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Over the years, whether I’m consulting clients or speaking at conferences, one of the most misunderstood topics I encounter is backlinks—specifically, what a “natural” backlink profile is supposed to look like. Everyone wants that clean, optimized link profile: perfect anchor text, every site highly relevant, all links built steadily...
How to Save Thousands by Screening Fake Leads Before They Ever Hit Your CRM I get a ton of questions about SEO, paid ads, and how to keep ad spend from turning into a bonfire of wasted dollars. One of the most common is this: “What safeguards or screening...
Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...
After over two decades working in SEO and paid advertising, I’ve learned this: success rarely comes from doing what everyone else is doing. One of the most overlooked, yet powerful levers you can pull in marketing isn’t just creative or budget—it’s language. A question I get all the time...
Want More Clients? Start by Giving Away This One Thing for Free If you’re anything like I was starting out, you’ve probably wondered: “How do I stand out in a sea of agencies?” Or even worse, “How do I pitch in a way that actually wins clients?” After years...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000