I’m glad to see someone over at Google has a sense of humor. This April Fool’s day there was a little surprise in the notification section of our AdWords account:
The little icon immediately caught our attention. AdBirds? So we decided to click, and here’s what we saw:
Talk about creativity! Love it!
We did a double take. Is this for real? Looks like someone spent a lot of time on this, but no way.
Text locations: Beak? Wings? Tail? This is too much. The button: ‘Let it fly! ‘ tops it off. Great April Fool’s prank.
That being said, we thought we would honor the effort and explore the different birds:
Sparrow:
Small quick and efficient. For the short and sweet messages? 😉
Owl
A great option for those with nocturnal business hours? Just playing along, it’s a good thing they have florescent ink options… 😉
Duck
Available at most parks and community areas. Perhaps you get better ad exposure if you upgrade to Mallard?
Eagle
Broad audience reach – may require a higher bid? Could be ideal for those binocular holding nosy neighbors.
Pigeon
Best for large cities with crowds of people. I’m sure there’s a remarketing angle if you go for the ‘seeds’ option.
And last but our favorite:
Penguin
Limited to location, as they can’t fly. Just too much. 😉
Thank you Google, this gives us a great way to connect with customers, and we’ll be sure to add it into our next briefing meetings with clients about new and unique ways to reach their target market. 😉
Hope you have a great April Fools Day!
AOK Marketing
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