Hello and welcome to Part II of our Making Money On YouTube series. In the previous blog post we explained why you should pay more attention to YouTube and use it as a tool to make money. In this blog post we’ll have a look at how you can do it.
Create, Upload and Add Content to Your Channel
Since the entire purpose of YouTube centers around sharing videos, it is only logical that you create captivating videos, upload them on your channel and share them with your intended audience.
Here is what you should take under consideration when creating videos and sharing them on your channel.
-Upload content that is of high quality. Since people watch videos for entertainment and such purposes, there is no point in uploading poor quality videos as they wouldn’t appeal to your audience.
-Invest in a good video camera as it ensures quality. Do not worry about the cost as it should be covered once you start making videos and earning money with them.
-Never upload your raw footage. There are numerous video editing softwares today. Make sure that you know how to use them and are aware of the techniques that can make your video content highly enthralling. In fact, you may find various courses online that can help you understand how to make a video that has a professional feel to it.
-Before uploading a video, make sure that its title is easily searchable. Also, add a short description to it and don’t forget to put in some keywords to it to make it more easily searchable for your intended audience.
Strengthen Your Audience Base
Having an audience is key to earn money on YouTube. After all, the more people watch and share your videos, the more you will make money.
Here are some tips that are likely to help you gain audience and get them to subscribe your channel.
-Don’t go MIA. Upload content on a regular and consistent basis. This is highly important if you wish to hold to your audience and get them to subscribe to your channel. Also, you can have a specific day or time when you make a post so your audience can anticipate it and look forward to it.
-As mentioned before, you need to tag relevant keywords to the description and title of your video. This is because when searchers type a query, your video appears on the YouTube search engine result page (SERP) which then drives more views, as well as increases audience base.
-You can also share your YouTube videos on various other platforms to strengthen your audience base. For instance, your business Facebook and Twitter pages are a spectacular platform to share your videos with your followers. More the places you share your video, more is the chance to drive traffic to your channel.
-Another way to get people to subscribe your channel is to interact and generally engage with them. How, you ask? Simple, by replying to comments and answering any video related queries.
-Last but not the least, create awesome videos. Nothing guarantees getting more and more audience, other than content that is valuable and captivating. So, focus your energy on making brilliant videos, audience will come to you automatically.
Make Sure to Monetize Your Videos
Now, coming to the matter at hand, you need to activate the monetization option in order to earn money. To do so, click on your account name where you will come across the ‘YouTube Settings’ tab. From the list of options that appears, click on ‘Monetization’ and activate it by pressing the blue ‘Enable’ button. For confirmation, you will receive an email immediately from Google as well.
By activating monetization, you are in essence giving permission to YouTube to run ads. Once you are done with this, get ready to make money via YouTube. Also, you have the option to pick the kind of ads that are displayed on your ad. Remember that this point is very important. If you pick ads that disrupt the video or break the flow, you might begin to lose viewers. However, such ads usually pay the highest. The best solution, however, is to allow all kinds of ads (also recommended by Google) to be able to make the maximum through advertisement.
However, you need to abide by YouTube’s terms and conditions in order to make money. We advise you to read the conditions thoroughly before moving forward.
Here are a few things you need to avoid entirely so that there is no hindrance in making money off your YouTube videos.
-Creating or copying content without permission from the original creator.
-Running video content that films people without their consent.
-Displaying content that is deemed inappropriate for children by YouTube.
If you put content that does not abide by the rules, not only will you run the risk of losing your account you may also lose the amount you’ve accumulated but haven’t withdrawn.
Join the YouTube Partner Program
To become a YouTube Partner, you have to monetize your videos as well as have a huge number of subscribers. To access the partners program, simply visit the YouTube Partners page and follow the instructions from therein. Once you become a Partner, you get to access a number of content creation tools as well as expert tips to help you create quality content. By getting paid for every thousand views, you get to earn a fraction of income that YouTube generates from advertising. However, do not apply for a Partnership program right after you join YouTube. You should first allow your channel to grab some eyeballs and get subscribers because otherwise your application will get rejected.
However, make sure that your videos meet YouTube’s criteria i.e. no copyright, period. Because if your application for Partners get cancelled, you will not be able to apply again until after two months.
Create a Google AdSense Account
Google AdSense is a tool to track your earnings and ensuring that you are getting paid for your videos. In fact, if you have thoroughly read the guidelines, you would come across a link that will allow you to ‘Associate an adSense account’. From then on, follow the instructions to the T and you will have an AdSense account through which Google will transfer the money you would have made from your videos. Though initially the money might not be much, be patient – it will add up over time as you gain more and more views.
Monitor Your Analytics
It is important that you monitor your analytics every now and then in order to see how your channel is doing generally, and how your videos are performing in terms of the views it generates, comments and likes it has as well as the money they are estimated to earn.
Analytics is really useful tool as it helps you assess how your video content is coming along with the viewers. If the result is not very satisfactory, it enables you to see where you are wrong and where you could make changes to your content to attract more traffic.
Video Content – Ideas and Tips On What to Share
There are plenty of content options when it comes to what to show on YouTube videos. As long as the content is enthralling and has the ability to utterly captivate the audience, you are on the right track. After all, it is the audience and the views in the end that makes you money. Keeping this in mind, we have shared a few content ideas for your YouTube videos to ensure that your audience subscribes and makes you money. Here take a look at them.
Join an Affiliate Marketing Network – Sell Other Products
While this may not be a very traditional business approach to make money via YouTube, many businesses today (Amazon, eBay) run their YouTube channel as part-time affiliate marketer. An affiliate marketer is the one who partners with other businesses by promoting their product on their channel in exchange of a small commission when your audience buys that particular product.
You can do this in a number of ways – by giving a tutorial on how to use a specific product or even by reviewing the affiliate product. Just make sure that you include the affiliate link in the description of the video for your viewers, otherwise you are not like to get any credit for the sales and a share in the revenue earned through it. However when promoting other businesses, make sure that they are not in direct competition with your business and products.
Create a Story That Airs in Episodes – Intrigue the Audience
As mentioned in the preceding section, the more views your video generates, the more you get to earn money. As such, it is completely logical to captivate the audience by running content that keeps them on the edge. One of the ways to do so is to create a small story, uploading it in the form of a series and running it every week for some time. How does this help making money? It is pretty simple. An interesting story is captivating enough but running a series which has a climax to it will intrigue the audience as they impatiently wait for the next episode and try to guess what happens next. This increases the views as well as the revenue earned. You can add an element of your products to the series as well.
Sharing Infographics in a Video Form- Offer Content That Adds Value
Busy lives result into enormous time constraints. As such people do not wish to waste their valuable time by watching worthless videos – rather, they would want to use their precious hours and minutes watching something valuable. One way to do so is by sharing infographics that are pieces of informational data that is displayed in a visual way to appeal the audience. So, get your graphic designer to make an interesting infographic for your business and run it on YouTube.
Run the ‘How to..’ Videos
Answering customer queries through videos is a brilliant strategy to gain their undivided attention. While marketers tend to answer these questions through written posts, a practical is more helpful and appealing. Thus, you could answer the ‘how to use this product’ and other such queries by showing a practical via YouTube.
Promote Your Business and Products
It is not always about earning money directly off YouTube videos. Instead, by promoting your business and products via video ads, tutorials etc, you can interest the audience to visit your website or blog which will benefit your business and indirectly earn you money if you manage get the audience interested in buying your product.
Online videos or vlogging as it is called today, is a great way to increase your business’s return on investment. While it is true that it will take some time to build up your brand and following on the network, at the end the result and revenue you earn is worth it. Keep in mind that earning money via YouTube isn’t entirely restricted to the small fraction you receive from ad revenue, rather, you get to promote your business on such a popular platform which leads to a greater online presence of your business and ultimately more money.
About The Author
