How to Become a Google Plus Wizard

We’ve all heard the sentiments that Google Plus is a ghost town and that the social platform’s audience is artificially inflated by Google, but a new Forrester Research study reveals marketers and brands are crazy to ignore it.

Forrester team’s research, shows that 22 percent of U.S. online adults use Google Plus on a monthly basis, and that Google Plus posts generate nearly as much engagement per user as their Facebook posts.

So, if you are not using Google Plus in your marketing mix, it’s time to start.

In case you are not sure how to use Google Plus effectively, the following infographic will help you in becoming a Plus wizard.

A key takeaway from visual:

Google is using Plus to incorporate social signals into their search results ranking algorithm. This means your profile, posts, plusones and re-shares will all be incorporated into future rankings.

Source: www.gryffin.com

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