By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 30, 2025
What are the key points about PR and Google Search?
- Some PR shows up in Google automatically if posted on trusted sites.
- Other PR helps SEO quietly through backlinks even if not visible.
- Turning it into website content helps it stay visible longer.
Why don’t all press releases appear in Google?
Some press releases do not show in Google. This happens when they are on low-quality websites. Sometimes the page is not indexed or is hard for Google to read. To appear in search, the release needs to be on a strong website, easy to crawl, and about a topic people search for.
What are the three ways PR can help with Google Search?
Way 1: Automatic indexing
Some press releases show up fast. This happens when they are on big, trusted websites. These sites get crawled often, so your release appears in search or Google News soon after publishing.
Way 2: Backlinks without direct visibility
Even if your release does not appear, it still helps. The links from PR boost your site’s authority. This makes your own pages easier to find over time.
Way 3: Repurpose PR for SEO
The best way to get lasting results is to reuse your PR. You can write blog posts, build a press page, or create a case study. These pages can use keywords and stay in search results much longer.
How do companies make their PR more visible?
Some companies use PR as a first step. Then they improve it with SEO. Others add paid search ads to protect their brand name. Both show that good search results need planning and effort.
What steps can I take now to improve visibility?
- Search Google for the exact title of your press release to see if it appears.
- Create a press page on your site that lists all your news and media mentions.
- Add structured data so Google can understand your press page better.
- Turn PR into blog posts or pages that include popular search keywords.
- Always include clear links to your main site in your releases.
What is the short answer about PR visibility?
- Press releases can appear in Google if posted on strong websites.
- Even if they don’t appear, they still help your SEO through links.
- Turning it into good website content is the most reliable way to keep it visible.
What are the pros and cons
| Pros | Cons |
|---|---|
| More people see your brand | Takes more time and work |
| Supports SEO over time | Not all sites guarantee visibility |
| Builds trust by appearing in search | May need rewriting or repurposing |
What are common questions about PR in search?
- Why isn’t my press release in Google?
- It may be on a weak website, or Google hasn’t indexed it yet.
- Does PR help even if it doesn’t show up?
- Yes. The links from PR improve your site and help it rank better.
- How can I make PR more visible?
- Use trusted sites, add structured data, and turn PR into good website pages.
What do the key terms mean?
- Public Relations: Sharing news to build your reputation.
- Press Release: A short news story sent to journalists and websites.
- Backlink: A link from another site to yours that improves SEO.
- Structured Data: Extra information on your web pages to help Google read them.
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