The social media world is sometimes the opposite of the real world, especially for brands. For example, if you are walking on the street and realized that someone’s following you, it may not be the most positive experience. However when it comes to social media, the more followers the better!
It just doesn’t happen with you, every social media manager wants to get lots of followers, comments, interaction and reach. But with the change in the Facebook feed algorithm, it’s getting harder and harder to get more eyeballs on your every single post-update.
So how to craft engaging Facebook posts and what type of content can maximize your engagement? To help you out this infographic that breaks down some tips for writing ‘likable’ Facebook posts:
1. Be natural – Facebook is a fun and relaxed environment. People come on Facebook to have a good time so keep your writing natural, nice and drop out the too formal approach. Nobody wants to read boring posts.
2. Be topical, timely and relevant – Your posts should be written for immediate action – write your posts so they can be read and engaged with right now.
3. Be visual – Images are the most engaging on Facebook. Adding a good image will attract readers.
4. Keep it short – The shorter, the better. Posts of 80 characters or less are the most engaging. Learn to edit your posts so that they make sense in less words.
5. Be Emotional – Emotions sell and encourage readers to share. The most shared posts sway and persuade. They are invitations to discussion and interchange. Try to write posts that scream for reaction. Create posts for commentary.
6. Ask questions – Questions are a great way to get comments. But only ask questions that are easy to answer. If you can, place questions at the end of your post.
7. Post quotes – Inspirational quotes work very well across social media. Try also to post quotes within images.
8. Don’t game the distribution – Many are tempted to ask people to like their posts. In fact, Facebook is not a fan of call-to-actions to like or share and the algorithm may penalize these types of posts.
9. Post Full links – Use only full URLs when posting a link to an external website. Shortened URLs get as much as 3 times less engagement than full-length URL instead.
10. Be yourself – The most important is to be and speak as yourself. Your fans love you or your brand. They expect you to write in your usual tone of voice and make them feel like you talk to them directly, not as a corporation.
Source: http://wearesocialmedia.gr/
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