Online Marketing Toolbox

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Online Marketing Essentials

There are a lot of things you can do to improve your online presence.  Here is our toolbox of solutions to help you get discovered online!
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Discovery

You need to discover which parts of your website are under-performing and why.

It’s impossible to analyze a website without knowing where visitors are coming from, what landing pages they arrive on, and how they navigate around your site.  We use great tools like Google Analytics to maximize your user engagement on your site.

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Measuring Success

Coming up with a strategy that clearly defines what success looks like to you.

Understanding Traffic Sources (or lack thereof)

You need to discover which parts of your website are under-performing and why.

Understanding Non-Converters

What are your visitor types and their intentions?  Are there any problems with your site that can by interfering with their user experience?

Experiments

Split or A/B testing landing pages, ad copy and measuring results to optimize your conversion potential.

Transferring Results

Utilizing your new optimized conversion results, transferring you messaging to SEO, PPC, social media, affilate marketing and other offline media for continuous improvement of all marketing efforts.

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From Out-Dated to Up-Dated

Refresh your online presence to capture your prospect’s attention.  Your online marketing essentials packages start with a website design that looks great, is easy to update —and performs well too!

Your new site will help you feature the information people value the most, like photos and relevant content. In addition every visit is tracked and every interaction automatically saved in a convenient dashboard that we set up for you!

We make sure your business is listed on all the relevant search engines and business directories. Local listings first, then regional and national.  Getting listed will help get you more customers online!

Our solution is as hands off as it gets – we do everything for you!  You don’t have to know anything about the online world.  Just tell us what makes you special and separates you from the crowd and we take care of the rest!

Your Site Will Look Awesome On All Devices!

Today, mobile performance matters. Our responsive design re-sizes your website perfectly to the device your customer is searching on. No scrolling, no zooming. Just the right information, presented in the right way!

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Google AdWords Development and Management

As a Certified Google Partner, we will develop a targeted ad campaign that amplifies every message and maximizes every marketing dollar. You get relevant keywords, ad formats, bid strategies and landing pages designed to get you the most responses possible in your target market.

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Local Listings

We will create and update your listings, manage your location information and resolve duplicate listings allowing your offline business to be discovered online.

On-Site and Off-Site Optimization

We will make sure your site is set up correctly and has right format, layout, and information that enables the robots who crawl and index your site to classify it in the correct way.  We will then optimize it to enable discovery by real human beings.

Calendar

We will help you develop a publishing calendar to develop thought leadership and stay top-of-mind with your prospects.
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Social Media Profile Setup

Establishing your presence on social media is a must. We will set up and optimize your presence on all the major social networks: Facebook, Twitter, LinkedIn, and Google Plus.

Status Updates

Utilizing your thought leadership from your website, we will post to social networks to help drive relevant prospects to you.

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Grow Your List

Establishing automated signups, compelling content, and utilizing an effective autoresponder strategy to help grow your business.

Convert Readers Into Customers

Utilizing your thought leadership and free and paid tools, your messaging can drive growth.

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Online Presence Monitoring

Ever wonder what your competition is up to? We keep an eye on them so you can keep an eye on your business.

We’ll keep you informed if they do anything that gets lots of engagement.

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