Marketer’s Guide to Actionable Data [Infographic]

A staggering 100% of Chief Marketing Officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively”.

Unfortunately, however, many marketers struggle to use data well.

Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able to link data to an individual customer.  Among the reasons that marketers don’t use data: lack of training (32%), lack of budget or resources (32%), wrong organizational structure (14%).

To find out how you can collect and use customer data well, check out the tips in the following infographic:

Source: http://monetate.com/infographic/the-marketers-guide-to-actionable-data/

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The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
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