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Heatmap overlay on a Microsoft Clarity landing page showing click distribution with red hotspots on navigation, call-to-action buttons, and consent banner.

Boost Conversions: The Ultimate Marketer’s Guide to Website Heatmaps, Session Recordings & Clickstream Analysis (2025)

June 12, 2025 / by Dave Burnett

Introduction In the world of digital marketing, understanding user behavior is key to optimizing engagement and conversion. Traditional analytics (like page views and bounce rates) only tell part of the story. Modern marketers are increasingly turning to website heatmaps, session recordings, and clickstream analysis to gain deeper insights into...

Discover how the latest Google core update impacts website rankings and learn effective strategies to recover from traffic loss.

How to Recover from Google’s Helpful Content Update: Insights & Timelines

March 4, 2024 / by Marketing Team

Google’s Helpful Content Update has made significant waves in the SEO community, directly impacting website rankings and organic traffic. For content creators, website owners, and digital marketers, understanding the ins and outs of the update can be crucial for recovery and future success. In this extensive blog post, we’ll...

SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....