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The Appeal of Short-Form Content and Why You Can’t Stop Watching It

November 2, 2024 / by Marketing Team

With platforms like TikTok, Instagram Reels, and YouTube Shorts exploding in popularity, people are spending hours scrolling through bite-sized videos, unable to resist the urge for “just one more.” But what is it about these short videos that make them so engaging? Why do we gravitate towards this format,...

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