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Developing a Powerful Unique Selling Proposition (USP): A Comprehensive Guide

May 31, 2025 / by Dave Burnett

What is a USP and Why It Matters Definition: A Unique Selling Proposition (USP) is a clear, focused statement that defines the single most compelling benefit your business offers, setting you apart from competitors. In essence, it answers the customer’s question: “What makes you different from all the rest?”...

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