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What Is User-Generated Content? A Complete Guide for 2025

April 17, 2025 / by Jana Legaspi

In an age where consumers trust each other more than they trust brands, user-generated content (UGC) has become one of the most powerful tools in digital marketing. But what exactly is user-generated content—and why does it matter? In this article, we’ll break down what UGC is, why it works,...

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