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Split-color infographic showing “What your customers want” on an orange background with customer and heart icons, and “What your business does well” on a teal background with gear and thumbs-up icons.

Developing a Powerful Unique Selling Proposition (USP): A Comprehensive Guide

May 31, 2025 / by Dave Burnett

What is a USP and Why It Matters Definition: A Unique Selling Proposition (USP) is a clear, focused statement that defines the single most compelling benefit your business offers, setting you apart from competitors. In essence, it answers the customer’s question: “What makes you different from all the rest?”...

A Beginner’s Guide to a Marketing Strategy

June 1, 2024 / by Rehj

In the dynamic world of business, having a well-defined marketing strategy is essential for success. Whether you’re a startup or an established company, a solid marketing strategy can help you reach your target audience, build brand awareness, and drive sales. This beginner’s guide will walk you through the fundamental...