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How to Create Perfect Posts

September 26, 2014 / by Marketing Team

We all wish there were a magic viral trick we could use to craft blog posts that our readers love, or Google+ post that spark reshares by the thousands. Alas, there isn’t. Each social media channel operates a bit differently, and each brand’s followers have their own preferences and...

A Week in Social Media

/ by Marketing Team

As each social network keeps changing and evolves with new dimensions, a study on the top 100 US brands across sectors was conducted to see if there has been any fundamental shifts in the way brands are using Facebook Twitter & YouTube over the last two years. Here are...

Brands Struggle to Measure ROI on Twitter

September 23, 2014 / by Marketing Team

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey, 40 percent brands think Twitter as an effective marketing tool. Brands face a number of challenges using Twitter as a social media marketing tool, with measuring Return-on-Investment...

10 Reasons Why People Follow Brands on Twitter

September 17, 2014 / by Marketing Team

It’s no secret that a positive brand experience always builds a loyal fan-base. The majority of people who engage with a company on social media – whether by taking part in a contest or by following a brand on Twitter – tend to not only buy product, but also...

10 Years Of Social Media

September 3, 2014 / by Marketing Team

A decade is a long time – especially in social media world. Today’s major social network barely existed ten years ago, and early mainstays like Friendster hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing and following more than ever. Here’s an illustrated...