Managing a brand’s social media presence can feel overwhelming. Whether you’re a small business owner, content creator, or a digital marketing professional, consistently posting across various platforms can be a daunting task. That’s where social media scheduling tools come in handy. By automating the posting process, they allow you...
As a business owner, search engine optimization is key to seeing your website by potential customers. But what is SEO, and why is it so important? The quality of leads you generate through SEO can make or break your business. High-quality leads are interested in what you offer and...
Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...
You’ve probably seen dozens of articles, claiming to explain what makes content go viral. But those claims are rarely baked up by data. We analyzed millions of content pieces over the past recent months and got a pretty good idea of what made them popular. Which formats were more...
Did you know that, today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement, this infographic below shows that on average, brands only answers 20...