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Marketing Analytics: A Guide to Digital Strategy

February 4, 2024 / by Marketing Team

Marketing analytics is a fundamental tool that transforms raw data into valuable insights, enabling businesses to make data-driven decisions and optimize their digital strategies for better results. With the proliferation of digital platforms, the importance of understanding marketing analytics has never been greater. In this comprehensive guide, we dive...

Electronic Displays of Insensitivity

September 18, 2014 / by Marketing Team

According to a recent study of more than 2000 people, 90 percent report that, their friends or family stop paying attention to them (at least once in a week) in favor of something happening on their digital devices. In addition, 87 percent say electronic displays of insensitivity (EDIs) are...

Shopping Technology

July 28, 2014 / by Rehj

Technology is no longer limited to helping us in our daily work life. Nowadays it affects how we spend all of our time. It is projected that by 2016, global retail sales using technology will reach $1,321.4 trillion. This number is larger than the GDP of Switzerland!  This is...