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The Power of Nano-Influencers for Engagement

October 13, 2024 / by Marketing Team

Nano-influencers are changing the game in influencer marketing. Nowadays, brands are no longer just focused on large-scale celebrities or influencers with millions of followers. Instead, many are turning to smaller-tier influencers with fewer than 10,000 followers. These micro-level influencers may have a modest following, but their impact can be...

Why You Should Consider Working With Micro-Influencers

October 12, 2024 / by Marketing Team

To continue thriving in digital marketing, businesses must adapt. One effective strategy is hiring micro-influencers, who have emerged as a powerful force for brands looking to connect with engaged, niche audiences. With follower counts ranging between 10,000 and 100,000, micro-influencers may not have the reach of mega- or macro-influencers,...

The Advantages of Working with Macro-Influencers

October 11, 2024 / by Jana Legaspi

In influencer marketing, macro-influencers stand out as a vital bridge between niche content creators and celebrity-level mega-influencers. With follower counts ranging between 100,000 and 1 million, macro-influencers bring a unique combination of reach, engagement, and expertise to the table. Unlike mega-influencers who often build massive followings through broad appeal,...