What is social media? Why you should use it in your marketing mix? How will it benefit your company? Social media marketing is creating and maintaining customer relationships using the internet. Customer relationships have always been built on great customer service, listening and responding to concerns, and making them...
We all wish there were a magic viral trick we could use to craft blog posts that our readers love, or Google+ post that spark reshares by the thousands. Alas, there isn’t. Each social media channel operates a bit differently, and each brand’s followers have their own preferences and...
As each social network keeps changing and evolves with new dimensions, a study on the top 100 US brands across sectors was conducted to see if there has been any fundamental shifts in the way brands are using Facebook Twitter & YouTube over the last two years. Here are...
Wondering, do Americans still read the news? Yes. A lot of them. According to study: 6 out of 10 people watch or read 3 to 10 news stories every day. And the social media has not ruined out attention spans just yet, 84 percent of people read at least...
The average Internet user spends around two hours a day on social media – yet we hardly spend an hour each day on eating. However social media shouldn’t be seen as mundane or a chore for your company. The channel is an opportunity in itself – by leveraging the...