A decade is a long time – especially in social media world. Today’s major social network barely existed ten years ago, and early mainstays like Friendster hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing and following more than ever. Here’s an illustrated...
We put together a 2014 social media guide for marketing professionals and CMOs, that shows how to learn about the different social media outlets and how to leverage them effectively. Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization....
Wondering how some brands manage to build a community of die-hard followers, how some companies are outperforming others, and what is the science behind the success of these companies? Just two factors – Relationship and Time. Successful brands work on totally different strategies than the other folks – they...
Did you know that 35 percent of Facebook fans “like” a page in order to participate in a contest. Whether you are you planning a contest for the first time, or you want your next one to be an even bigger success than your last one, here’s a checklist...
OK, maybe the first question is, what is Tumblr? Tumblr is a micro-blogging and social media website, which allows its users to share photos and videos to engage with other users. This blogging platform was launched in Feb, 2007 (now owned by Yahoo!) and of this writing, it had...