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Brand Agents on Shopify: How to Add an AI Store Associate (in Your Brand Voice)

January 16, 2026 / by Dave Burnett

The idea (and why it’s smart) Every great store has that one associate who can read the room. They don’t shove customers into filters. They ask the right question, narrow the options, handle objections, and get the customer to a confident “yes.” That’s what Microsoft is packaging as Brand...

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Copilot Checkout Explained: In-Conversation Checkout Without Losing the Customer

January 14, 2026 / by Dave Burnett

Quick take Copilot Checkout is Microsoft’s attempt to turn “conversation” into “conversion” without the usual tab-hopping and cart abandonment. The shopper stays inside Copilot, and you (the merchant) stay in control of the transaction.   What Copilot Checkout is (in plain English) Think of Copilot as the new aisle....

How to Start an Ecommerce Business in 2024: A Step-by-Step Guide

October 16, 2024 / by Khalid Essam

Starting an ecommerce business in 2024 offers incredible opportunities, with online shopping more popular than ever. Whether you’re selling physical goods, digital products, or services, the global ecommerce market is thriving. According to recent projections, ecommerce sales are expected to exceed $7 trillion globally by 2024, making it a...