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SEO Versus PPC: Do You Need Them Both?

December 5, 2016 / by Dave Burnett

“Should I drive my competition into the ground using PPC (pay-per-click) ads or an SEO (search engine optimization) strategy, or both?” “Which one should I start with first?” “Is it a good idea to start both in parallel, hoping one of them will yield the results I am hoping...

SEO vs PPC: Which Should You Go for?

May 27, 2016 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. Large or small, all businesses are quickly realizing the importance of online marketing, particularly search engine marketing (SEM). After all, according to a study conducted by Jupiter Research, 61% of...

Expert Writers: You Need Them Because Google Says So

February 10, 2016 / by Dave Burnett

We live in a world where marketers are constantly hounded and badgered by business analysts and strategists to pursue search engine optimisation (SEO) and inbound marketing in order to beat the competition and come out on top. The common denominator in this (business) success equation being one and...

Local Search 101

January 20, 2016 / by Khalid Essam

Ever since the Internet was first developed and then introduced to the masses, it started affecting the information industry and business dynamics slowly and gradually. The last 10 years have seen an immense change in terms of how customers are increasingly exploring the web to search for information regarding...

On Page Optimization Tips

January 1, 2016 / by Khalid Essam

You must have heard about on-page optimization or on-page SEO a lot and its importance for online businesses in the intensely competitive Internet world. However, not everyone is aware of how to accomplish it effectively. Not only do people have very little knowledge about the on-page optimization techniques, but...