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Image Optimization for SEO: A How-To Guide for Marketers

June 8, 2025 / by Marketing Team

Why Image Optimization Matters for SEO Images are a vital part of engaging web content, but they can also significantly impact your website’s performance and search rankings. Large, unoptimized images often make up the bulk of a webpage’s size, slowing down load times. Google considers page speed as a...

Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

What Are the Signs Your Site’s Rankings Are Artificially Inflated?

June 1, 2025 / by Dave Burnett

Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...

Wondering how SEO really works and when you'll see results? Learn the difference between on-page and off-page SEO, what Google looks for.

How SEO Really Works (and How Long It Takes to Show Results)

May 31, 2025 / by Dave Burnett

You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...

The 8 Hottest Content Marketing Trends to Follow in 2025

April 1, 2025 / by Jana Legaspi

Content marketing in 2025 is smarter, faster, and more dynamic than ever before. With AI taking center stage, short-form videos dominating platforms, and hyper-personalization driving customer loyalty, brands must adapt quickly or risk falling behind. But which trends are truly worth following—and which are just passing hype? Here are...

5 Goals to Consider When Creating a Digital Marketing Strategy

March 3, 2025 / by Marketing Team

In 2025, a well-crafted digital marketing strategy is essential for any business looking to establish a strong online presence, attract customers, and drive revenue. Whether you’re launching a new campaign or refining an existing one, setting clear goals ensures your marketing efforts are focused and effective. Here are five...