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Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

What Are the Signs Your Site’s Rankings Are Artificially Inflated?

June 1, 2025 / by Dave Burnett

Over the past 20 years, I’ve worked with hundreds of companies—some dominating page one and driving conversions like crazy, others wondering why their “great rankings” weren’t moving the needle. One of the most overlooked issues I’ve seen is artificially inflated SEO rankings—vanity metrics that look good but fall apart...

Wondering how SEO really works and when you'll see results? Learn the difference between on-page and off-page SEO, what Google looks for.

How SEO Really Works (and How Long It Takes to Show Results)

May 31, 2025 / by Dave Burnett

You’re doing SEO… but is it even working?If you’ve ever wondered whether all that keyword optimizing and backlink building is worth it, this is for you. If you’re anything like me, you’ve probably asked this at least once: “I’m doing SEO, but when will I actually see results?” It’s...

The 8 Hottest Content Marketing Trends to Follow in 2025

April 1, 2025 / by Jana Legaspi

Content marketing in 2025 is smarter, faster, and more dynamic than ever before. With AI taking center stage, short-form videos dominating platforms, and hyper-personalization driving customer loyalty, brands must adapt quickly or risk falling behind. But which trends are truly worth following—and which are just passing hype? Here are...

5 Goals to Consider When Creating a Digital Marketing Strategy

March 3, 2025 / by Marketing Team

In 2025, a well-crafted digital marketing strategy is essential for any business looking to establish a strong online presence, attract customers, and drive revenue. Whether you’re launching a new campaign or refining an existing one, setting clear goals ensures your marketing efforts are focused and effective. Here are five...

The Rise of Multichannel Marketing

February 23, 2025 / by Marketing Team

Gone are the days of focusing on a single content channel. Brands must now distribute content across websites, email newsletters, social media platforms, video channels, and even interactive experiences like webinars or virtual events. Each platform requires a tailored approach, increasing the need for ongoing content production. Consumers expect...