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SEO Versus PPC: Do You Need Them Both?

December 5, 2016 / by Dave Burnett

“Should I drive my competition into the ground using PPC (pay-per-click) ads or an SEO (search engine optimization) strategy, or both?” “Which one should I start with first?” “Is it a good idea to start both in parallel, hoping one of them will yield the results I am hoping...

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