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AI Writes. But It Doesn’t Think. There’s no denying it—AI tools like ChatGPT, Claude, and Gemini are changing how we create content. They’re fast. They’re scalable. They get you 80% of the way there. But here’s the catch: AI is the average. It’s trained on billions of data points...
I’ve spent years helping brands scale through SEO and paid search. And one of the most overlooked opportunities I see is this: You’re sitting on a goldmine: your PR isn’t just press—it’s SEO fuel. If you’re investing in PR and not aligning it with your SEO strategy, you’re leaving...
If your marketing campaigns seem to succeed some months and fall flat in others, the problem may not be your funnel—it may be your calendar. One question I hear regularly is this: “How much does seasonality affect lead generation for my type of business?” The short answer? Significantly. But...
Search engine optimization (SEO) is always evolving. As algorithms grow smarter and user behavior shifts, what worked just a few years ago might now be hurting your rankings. If you’re trying to grow your visibility online in 2025, it’s crucial to know which SEO strategies are still effective—and which...
Keyword research is the backbone of any effective SEO strategy, but traditional methods can be time-consuming and prone to human bias. Enter AI-powered tools, which streamline the process, uncover untapped opportunities, and enable a data-driven approach to keyword research. In this guide, we’ll explore how to harness AI to...