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Bing vs Google AdWords

January 11, 2016 / by Khalid Essam

Bing Ads and Google AdWords boast almost comparable functionalities. Ad campaigns, keywords and ad group ideas are organized in a similar manner. Both networks organize keywords along related ads in order to boost click through rate. The use of negative keywords to prevent displaying ads for unrelated searches is...

On Page Optimization Tips

January 1, 2016 / by Khalid Essam

You must have heard about on-page optimization or on-page SEO a lot and its importance for online businesses in the intensely competitive Internet world. However, not everyone is aware of how to accomplish it effectively. Not only do people have very little knowledge about the on-page optimization techniques, but...

How to Find the Best PPC Company

December 21, 2015 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. While it started out as an additional means adopted by companies to access customers and further their market share, online marketing tools like pay-per-click (PPC) have made the Internet to...

Search Marketing in 2014 – Trends and Tips

April 16, 2014 / by Marketing Team

What do the ‘Experts’ think? Key Takeaways If you are a marketer or small business owner, pay attention to the Search Marketing infographic below. Make sure to consider this information as you look into your strategy for 2014 and beyond. While nobody can really predict what the remainder of 2014...