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SEO Campaign Tracking: Best Google Analytics 4 Reports

January 18, 2024 / by Marketing Team

Search Engine Optimization (SEO) is an essential strategy for digital marketers, content creators, and website owners who wish to increase traffic to their sites and rank higher on search engine results pages (SERPs). Tracking the performance of SEO campaigns is crucial to understanding their effectiveness and making data-driven decisions....

SEO vs PPC: Which Should You Go for?

May 27, 2016 / by Dave Burnett

The Internet has become a major source for businesses and organizations to reach out to customers and generate revenue. Large or small, all businesses are quickly realizing the importance of online marketing, particularly search engine marketing (SEM). After all, according to a study conducted by Jupiter Research, 61% of...

Google Ad Grants – 10 Ways Non-Profit Organizations Can Benefit from $10,000 per Month

March 4, 2016 / by Khalid Essam

Nonprofit organizations are inherently different from your regular businesses as the latter operate solely based on the principle of earning profits while the former do not concern themselves with individual financial gain. Instead, they are corporations that operate entirely for the welfare of the community and to further their...

Local Search 101

January 20, 2016 / by Khalid Essam

Ever since the Internet was first developed and then introduced to the masses, it started affecting the information industry and business dynamics slowly and gradually. The last 10 years have seen an immense change in terms of how customers are increasingly exploring the web to search for information regarding...

Google Ad Specifications – Plus Facebook, LinkedIn and more

January 13, 2016 / by Dave Burnett

Online advertising is a crucial part of branding strategies. Social media platforms have made it possible for businesses to reach millions of potential customers with a few clicks and minimal hassle. Major advertising campaigns can be easily set up on these platforms but before your business can automate the...